Coolio green/cause activity in the community, with the community. Check it out.
mandylevenberg
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About Mandy…
I share my insights about human behavior (particularly related to causes/cause marketing/cause buying/ green buying/ greenwashing) with companies, ad agencies, and other concerned parties in order to connect them better with consumers and causes. I collect insights by observing people, culture, trends and movement in society and using my business ... Continue reading »
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Latest Posts
- Patagonia- why you kick so much ass!
- Eating local? What does it mean for you? your community? your footprint? your belly?
- How many congressmen does it take to replace an incandescent lightbulb with something more efficient?
- To buy electric or not to? That is (one of) the question (s)!?
- Green intentions — is this where we land on Earth Day 2011?
- NO (GO) BLUE: UMichigan professor publishes shakey cause marketing study with STUDENTS as her sample size
- Crayola- greens it up but keeps it quiet?
- Gen We and their Green expectations: Marketers, pay attention!
- The Sun Chips bag is back….
- Cause product placement- Macy’s BELIEVE on Brothers and Sisters
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