I stumbled on this piece NYTIMES piece from last summer and found it really darn interesting. There is an ongoing debate about corporate/non-profit partnerships and who really wins from the deal? I tend to believe if you don’t figure out how to leverage the smarts of the corporate sector you’ll constantly be up against it.
Read this piece about how Drs. at the Hygiene Center at the London School of Hygiene & Tropical leveraged the talents of companies like P&G to study consumer behavior and then push messages to get Africans to form one of the most important habits possible: washing their hands (and cutting off the vicious cycle of disease, diarrhea and death)… super interesting.
