mandylevenberg

Corporate marketers know how to create consumer habits- why not leverage that marketing gusto for better world health habits?

In Uncategorized on May 8, 2009 at 3:35 pm

hand_washing I stumbled on this piece NYTIMES piece from last summer and found it really darn interesting.  There is an ongoing debate about corporate/non-profit partnerships and who really wins from the deal? I tend to believe if you don’t figure out how to leverage the smarts of the corporate sector you’ll constantly be up against it.

Read this piece about how Drs. at the Hygiene Center at the London School of Hygiene & Tropical  leveraged the talents of companies like  P&G to study consumer behavior and then push messages to get Africans to form one of the most important habits  possible:  washing their hands (and cutting off the vicious cycle of disease, diarrhea and death)… super interesting.

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