mandylevenberg

Archive for December, 2009|Monthly archive page

Cause Saturation = care4less.org

In Uncategorized on December 7, 2009 at 11:32 am

Check this site out:

http://care4less.org/

“Give the gift of giving without giving at all”– this site addresses the tight wallets we all have that clash with the desire to be “good” or seem good.  You can donate a fake amount to a fake org and yet get the merit badge of donating in honor of a friend! Check it out… the charities range from “Make a Sandwich Foundation” to “Father’s 4 Mosquitos” and “Costume a K9″….

A new spin on cause fore shore.

Here is what the email looks like if you want to send one along to friends/loved ones:

mandy has gifted a $54.00 donation to
“Costume a K9″ in your name!

To: Amanda
From: mandy

” IN your honor, I’ve made a donation!”

Greetings Amanda and welcome to “Costume a K9″.

We’re an inhumane charity that are committed to making all dogs look as ridiculous as possible. It’s only through you and your friend’s kindness that this has been made possible.

We started our plight back in 1999 when we noticed that a large proportion of dogs across the country were inappropriately underdressed. Since then, we’ve successfully costumed over 10,000 hounds in all sorts of ridiculous wear. From doily hats to French cravats. If you’d like to know more about our cause please visit our site. Thank you for your kind support and warm generosity.


Shoppers guilt (allieviated with) Cause Marketing

In Uncategorized on December 4, 2009 at 6:26 pm

Some great coverage on Marketplace of a topic I talk a lot      about with clients– the relief you can feel when a cause is associated with a product you buy- especially when you are unsure of whether its  “appropriate” to spend money during a recession.

The difference in my content is that I’ve been emphasizing how important the specific amount of the donation is for consumers (they are tracking everything they spend- especially donations) as well as the ability for them to follow up (legitimizes the giving for them and legitimizes the company who facilitated their giving)…

http://marketplace.publicradio.org/display/web/2009/12/02/pm-shoppers-guilt/

Follow

Get every new post delivered to your Inbox.