Some great coverage on Marketplace of a topic I talk a lot      about with clients– the relief you can feel when a cause is associated with a product you buy- especially when you are unsure of whether its  “appropriate” to spend money during a recession.

The difference in my content is that I’ve been emphasizing how important the specific amount of the donation is for consumers (they are tracking everything they spend- especially donations) as well as the ability for them to follow up (legitimizes the giving for them and legitimizes the company who facilitated their giving)…

http://marketplace.publicradio.org/display/web/2009/12/02/pm-shoppers-guilt/