Just saw the new Nissan Leaf ad featuring the polar bear who journeys to hug the man who made the choice to purchase a Nissan Leaf.  The scenery, music, film quality are all terrific.

My question: Can the average consumer make a connection between purchasing an electric car and “saving” a polar bear?  (and helping keep ice bergs in tact, and keeping rain clean, and keeping butterflies alive,etc)… Curious to hear your thoughts.