What is Toyota thinking? I mean they’ve got this whole Ideas for Good initiative which is great.  But the mom talking about feeling a “bit” better about her son playing football is just RIDICULOUS. Come on.  By now we all know about concussions, frequencies of concussions and long term damage.  Great, some helmet technology might make the concussion frequency reduced? Or the hits a bit more gentle?

This is a cause they should quietly work on instead of creating a campaign about feeling a “bit” better?  There is no such thing as being “a little pregnant.”