Well, that’s a new one to me anyway.  I was half watching the abc (hyper) drama-Brothers and Sisters last night when a line in the show caught my ear.  Justin had taken his nephew to see Santa at the xmas fair and since the line was too long they decided instead to write a letter to Santa via Macy’s “Believe” campaign, “Actually we got write a letter instead –Macy’s has this whole Believe campaign for every letter you write and bring into the store they will make a $1 donation to the Make-A-Wish foundation”.

It definitely felt awkward, like when you see a character forced to insert a product into a scene where it doesn’t quite belong….but I rewound and watched it a few times to hear the dialogue. Cause product placement- straight up.  If anyone has seen other examples of this, please send my way.