Here’s why I like this ad:

-Major company talking about the connection between rampant consumerism and environmental degradation

-Honest and transparent

-Given their ethics as a company, good integrity

-Gives us a sense of trying to make change from within the system.

-Catchy tag

Here’s the reality too:

-While it’s a courageous approach, the ethics it demonstrates will have a halo effect where consumers decide, IF they are going to buy stuff , they may as well buy it from a company like Patagonia.

See Ad Week’s take.