I share my insights about human behavior (particularly related to causes/cause marketing/cause buying/ green buying/ greenwashing) with companies, ad agencies, and other concerned parties in order to connect them better with consumers and causes. I collect insights by observing people, culture, trends and movement in society and using my business brain to translate what I see into useful, strategic counsel.

My official BIO:

Mandy Levenberg brings more than a decade of diverse marketing, strategic planning and product management experience to Iconoculture’s Advisory Team. An expert in marketplace analysis and trend translation, Mandy helps clients tailor products and promotions to match key market demographics and underserved consumer demands. She draws on her diverse work experience and sharp intuition to help clients navigate dynamic marketing challenges, craft smart, workable business strategies, and develop innovative, market-savvy products and solutions.

During her five-year tenure with Iconoculture, Mandy has tracked cause consumers, green consumers and moms, as well as food and beverage trends. She consults with Fortune 500 clients to understand cause/green consumer behavior, capture consumer values, and apply relevant insights and implications to their businesses. Mandy also identifies key trends in the cause/green consumer marketplace specific to client requests.

Mandy joined Iconoculture after serving as the leading source on emerging trends and growth opportunities for Starbucks Coffee Company. As product manager for new beverage concepts, she spearheaded ideation and integration of original beverage offerings into the Starbucks experience, and she established strategy and consumer frameworks for the beverage portfolio. Before immersing herself in coffee culture, Mandy worked on the leading edge of interactive marketing at some of the biggest names in new media, including Ticketmaster-CitySearch Online, Expedia and Amazon.com. As a marketing manager at Amazon.com, she piloted strategic planning for new product launches across categories and departments and coordinated promotional communications with major corporate partners like the Gap, Nordstrom and Target.

Mandy authors her own blog, “Being Green and Seeing Red: An eco-mom trying to strike a balance between taking care of my family and taking care of the planet” (www.mandylevenberg.com) where she shares insights about human behavior related to cause and green marketing/buying in order to better connect companies, ad agencies and other concerned parties with consumers. She was also quoted in the 2008 year-end issue of People magazine as a green consumer expert, providing her future-forward look at consumer eco-trends in 2009.

Mandy holds a B.A. in Latin American Development Studies and Spanish from Middlebury College and an MBA from Northwestern’s Kellogg School of Management, where she was named the Christian Marsteller Scholar for her achievements in marketing.